Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Coty Adds Etro License

The agreement, which covers both perfumes and home scents, sees Etro move to a licence model.
Etro store in Milan.
Coty is set to take the reins with Etro's beauty offering. (Shutterstock)

Coty is adding to its luxury line-up. Its new licence agreement with Etro, which will run beyond 2040, will see Coty produce and distribute the Italian fashion house’s fragrance offerings, including home scents.

In a statement, Coty chief executive Sue Nabi said the partnership “underscores Coty’s focus on fashion driven licences with multi-category potential,” adding that the agreement will build on Etro’s existing offering and will include “new categories and launches.”

Earlier this year, Coty announced a partnership with Marni to develop and produce a beauty line, and renewed its agreement with Jil Sander. In June 2021, L Catterton took a 60 percent stake in Etro which had previously been family-owned.

Learn more:

ADVERTISEMENT

Why Coty Sees Its Future in France

The New York-based beauty conglomerate is exploring a dual listing on the Paris Stock Exchange, citing access to new investors and a desire to shore up its French heritage. What a listing’s structure and benefits would look like remain to be seen.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The State of Fashion 2024