The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
On Thursday, E.l.f. announced its fourth-quarter and fiscal year earnings for 2023; reporting a 48 percent increase in year-end net sales to $578.8 million. Total net sales for the quarter increased 78 percent to $187.4 million.
The beauty brand has seen a rise in popularity on TikTok and increasingly attracts Gen-Z shoppers. Earlier this year ‚the brand debuted its first Super Bowl commercial featuring White Lotus actress Jennifer Coolidge and the brand’s hero Power Grip Primer.
The company increased its 2024 forecast to the range of $705 million and $720 million.
Learn more:
Inside Beauty’s Biggest Disruptor | Case Study
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
BoF Careers provides essential industry insights for beauty professionals this month, featuring roles from Burberry, Fashion Nova and Chalhoub Group.
At the second session of The Business of Beauty Global Forum, speakers including Sephora Americas chief executive Jean-André Rougeot and Mielle Organics founder Monique Rodriguez charted beauty’s next stage of growth.
During the third session of The Business of Beauty Global Forum, Pamela Anderson, Isayama Ffrench and Glossier chief executive Kyle Leahy unpacked how to build unique brands and drive authentic relationships with customers.
Please join us on Tuesday, June 6 at 16:00 BST / 11:00 EDT for a special BoF Masterclass as BoF’s Executive Editor of The Business of Beauty Priya Rao and McKinsey & Company’s Senior Partner Kristi Weaver explore findings from the report, share their insight and answer your questions about how beauty players from around the world can arm themselves for success in the years ahead.