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Kering Paid $3.8 Billion for Creed

The French luxury group made the acquisition since flagging intentions earlier in the year to create an in-house cosmetics business.
Creed colognes.
Creed colognes. (Courtesy)

Gucci-owner Kering paid €3.5 billion ($3.83 billion) for acquiring high-end French fragrance label Creed in June, the Financial Times reported on Monday, citing people familiar with the matter.

The French luxury group made the acquisition since flagging intentions earlier in the year to create an in-house cosmetics business.

The all-cash deal to acquire 100 percent of the fragrance house from funds controlled by BlackRock and by the company’s current chairman Javier Ferran is expected to close in the second half this year.

Part of the reason the details of the transaction were not provided earlier was that the companies did not want to broadcast Creed’s steep profit margins, according to the FT report.

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Kering and Creed did not immediately respond to a Reuters request for comment.

By Urvi Dugar; Editor: Rashmi Aich

Learn more:

Why Kering Chose Creed for Its First Big Beauty Acquisition

The luxury group reportedly paid up to $2 billion for the niche fragrance house, a sign of the luxury conglomerate’s ambitions for its new beauty arm.

In This Article

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