The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022.
The celebrity influencer and entrepreneur closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in Aug. 2021 and April 2022 respectively. However, makeup has been steadily growing as a category after a period of skincare dominance, with TikTok virality boosting individual products, and a faster cadence of trends increasing consumption.
In a video posted on Jan. 16 to Kardashian’s Instagram, she reads out comments from fans lamenting the closure of her previous brands, and asking for them to return.
Kardashian ends the video by saying she “hears” her fans, and the date of Jan. 26 2024 flashes up on screen.
ADVERTISEMENT
Learn more:
How Kim Kardashian Changed Beauty – Again
Kim Kardashian may have launched her beauty brand, SKKN by Kim, with a collection of nine skin care products this year, but her impact on the beauty world came from just about everything else.
The Spanish beauty and fashion conglomerate’s smart acquisitions and diverse portfolio could be a big draw for investors. Plus, Adidas is set to confirm its stellar first quarter.
How not to look tired? Make money.
In a rare video this week, the mega-singer responded to sceptics and gave the public a look at what her beauty founder personality might be.
Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.