The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The start-up, known for its customisable shampoo and hair treatment formulas, said it would use the cash to double down on product development, international expansion and manufacturing capabilities. Existing investors CircleUp and GGV also participated in the funding round.
Founded in 2015, Function of Beauty expanded into skin care and body care earlier this year, and currently has a team of 400 employees and a presence in 45 markets.
Excitement for its IPO is building, but in order to realise its ambitions, more acquisitions and operational expenses might be required.
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Shana Randhava, Priya Venkatesh, Heela Yang and Robin Tsai will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty industry.
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.