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L’Oréal Bucks Trend With Chinese Sales Growth in Q2

The group said on Thursday overall sales for the three months to June came in at €9.31 billion ($9.46 billion), an increase of 13.4 percent on a like-for-like basis.
L’Oréal Store Front.
L’Oréal's sales for the three months to June came in at €9.31 billion ($9.46 billion), an increase of 13.4 percent on a like-for-like basis. (Shutterstock)

Cosmetics group L’Oréal bucked a declining trend for the luxury and fashion industry in China with sales growing in the second quarter despite Covid lockdowns, as the make-up market rebounds.

The group said on Thursday overall sales for the three months to June came in at €9.31 billion ($9.46 billion), an increase of 13.4 percent on a like-for-like basis. The figure beat analyst expectations for an 8.9 percent rise in revenues, according to a Visible Alpha consensus cited by UBS.

“Makeup is really bouncing back,” L’Oréal CEO Nicolas Hieronimus told Reuters in an interview, as post-pandemic socialising accelerates and people go out to parties and events.

The executive, who estimates the global cosmetics market is growing at 8 percent, noted a return of lip glosses and “a lot of colour,” which he attributed to people emerging from two “very difficult years.”

Like-for-like sales grew 10.7 percent in North America, as shoppers flocked to stores to stock up on lipsticks and high-end fragrances.

In China, where many Western labels have seen a drop in sales since mid-March due to store closures and restrictions on movement, L’Oréal grew revenues by 13 percent over the quarter, outpacing an around 6 percent decline in the market, thanks to a lift from e-commerce sales, Hieronimus said.

“We really thrived (in China),” he added.

The group’s consumer products division, which owns labels spanning from Maybelline to L’Oréal Paris, grew by 9.1 percent, marking an acceleration from last quarter’s rate of 6.9 percent, as consumers shrugged off rising costs and continued to splurge on beauty products.

“We have so far continued to see upgrading of consumers in every category,” Hieronimus said, adding this was helping to offset rising input costs.

L’Oréal Luxe, the division behind Yves Saint Laurent lipsticks and Helena Rubinstein foundation, grew sales by 15.3 percent, outpacing the perfumes and cosmetics division of rival LVMH, which posted 8 percent growth over the same period, marking a slowdown from the previous quarter.

Despite an uncertain outlook for the second half of the year, the company is “overall pretty confident, even bullish,” about business prospects, Hieronimus said.

By Mimosa Spencer and Silvia Aloisi

Learn more:

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