The Business of Fashion

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Sephora and Zalando Partner to Sell Prestige Beauty

The long-term partnership between the European e-commerce platform and LVMH-owned beauty retailer will launch in Germany in the fourth quarter and extend to other European countries in 2022, Zalando said Tuesday.

Darcey Sergison

22 June 2021

The tie-up between the two retail giants is a significant boost to Zalando’s beauty offering, signalling its ambitions in the space. Meanwhile, it gives Sephora access to Zalando’s 42 million active customers.

In This Article

Topics

Beauty

Organisations

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In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

Leaders from Estée Lauder, Sephora, Sol de Janeiro and VMG Partners Join The Business of Beauty Global Awards Jury

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The Opportunity in Private Label Beauty

By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.