The London-based label joins Giorgio Armani in opting to present digitally for Milan Fashion Week Men’s due to the continued spread of the Omicron variant. 

As of now, several designers, including Zenga, Fendi and Prada, are still planning to go ahead with live runway shows, while Ann Demeulemeester and Brunello Cucinelli shelved their Pitti Uomo event plans. Meanwhile, the Sidaction charity gala has been postponed to July and Paris Men’s Fashion Week recently-released schedule features mostly digital shows.

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Should Brands Cancel Fashion Shows?

Omicron has thrown a wrench in Fashion Month, leaving brands to weigh their options for handling an increasingly familiar conundrum.