The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
As fashion tentatively returns to in-person shows and events despite ongoing uncertainty caused by the pandemic, the French luxury house remains committed to its strategy of blockbuster international presentations.
Chanel will take its 2022 cruise collection, first shown in the south of France, to Dubai on November 2. It’s a return to the United Arab Emirates for the brand, which presented its 2015 cruise collection there seven years ago. Other luxury brands, like Dior, have previously presented couture and ready-to-wear collections in Dubai, as luxury continues to set its sights on growth in the region.
As the Delta variant continues to spread throughout the world, however, there is increased hesitancy surrounding live events. In July, Chanel held its Fall 2021 couture show in Paris in front of a live audience, and New York Fashion Week, scheduled for the second week of September, is to go on as planned, although international attendance will be limited.
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Chanel Sees Trouble Through 2021: What Happens Now?
The French megabrand blew past $12 billion in sales in 2019, but it’s not immune to the devastating financial effects of the coronavirus pandemic and expects to see significant contraction well into the year.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.
Consumers face less, not more, choice if handbag brands can't scale up to compete with LVMH, argues Andrea Felsted.
As the French luxury group attempts to get back on track, investors, former insiders and industry observers say the group needs a far more drastic overhaul than it has planned, reports Bloomberg.
After growing the brand’s annual sales to nearly €2.5 billion, the star designer has been locked in a thorny contract negotiation with owner LVMH that could lead to his exit, sources say. BoF breaks down what Slimane brought to Celine and what his departure could mean.