Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chiara Ferragni’s Manufacturer To Take On Just Cavalli

An image from Just Cavalli's spring-summer 2023 campaign.
An image from Just Cavalli's spring-summer 2023 campaign.

OTB is set to exit a license agreement with Italian brand Roberto Cavalli for its junior line Just Cavalli.

Cavalli will transfer production and distribution of the line to a new partner, Swinger International, starting with the spring-summer 2023 season, the company said. Verona, Italy-based Swinger’s other brands currently include Versace Jeans Couture and Chiara Ferragni.

Cavalli has been working to relaunch its business under a new designer, Fausto Puglisi, and new CEO Ennio Fontana since real estate developer Damac acquired the debt-saddled fashion house in a court-managed proceeding in 2019.

One of Damac’s first moves was to use the Cavalli name for a $545 million tower that the developer is currently building in Dubai.

ADVERTISEMENT

Cavalli and Diesel-parent OTB declined to disclose the financial terms of the deal to end Just Cavalli’s license. OTB subsidiary Staff International had operated the line since 2012.

Learn more:

Diesel’s Comeback Reignites Ambitions to Build an Italian Fashion Empire

OTB founder Renzo Rosso says he’s eyeing bigger acquisitions and an IPO within 3 years in a bid to create an Italian alternative to fashion’s big French groups. But first the momentum at his flagship jeans brand needs to stick.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Fashion and Design Collide at Salone Del Mobile

Fashion’s presence at Milan Design Week grew even bigger this year. Savvy activations by brands including Hermès, Gucci, Bottega Veneta, Loewe and Prada showed how Salone has become a ‘critical petri dish for dalliances between design and fashion,’ Dan Thawley reports.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024