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Elie Saab Expands Into Fine Watches With Global Partnership

Elie Saab Timepieces. Elie Saab
Elie Saab Timepieces. Elie Saab

The eveningwear brand has entered into a global licensing agreement with Blackbox Global Luxury Group (GLG), which specialises in the high-end segment of designer and contemporary brands.

The line will consist of 28 ladies’ timepieces which will launch globally online for international sale and in-store for Spring/Summer 2021, unveiled on February 11.

“The launch of Elie Saab Timepieces marks an exciting new chapter, where together we will bring the brand to women around the world, both life-long customers of the house and a new following,” Blackbox GLG founder and chief executive Rico Pross said. “We are confident this shared vision will be a successful partnership for years to come.”

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