The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Serhat Işık and Benjamin Huseby, the design duo behind menswear label GmbH, will continue the Berlin-based brand while becoming creative directors of Trussardi. Their first show for the Italian accessories, jeans and perfume brand will be for the Fall/Winter 2022 season.
GmbH “brought the topics of inclusivity and responsibility strongly to the forefront of the fashion discourse,” Trussardi said in a statement. At the Milanese house they’ll bring a “sharp and contemporary creative vision founded in these values,” the brand added.
The Rome-based couture house’s bet on Rome’s most bankable design talent could help it punch above its weight.
The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.
After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.
Serre, who grew sales by 20 percent in 2023, has been named Pitti Uomo’s next guest designer. She’s using the opportunity to show her men’s collection for the first time.