The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
A preview of the collection was released on the runway of Gucci’s Fall Winter Collection in Milan Friday afternoon. Pieces included apparel, footwear and accessories, and feature a combined logo of both Adidas and Gucci.
A spokesperson for Gucci said the collection “combines the heritage and the creative codes of both brands,” but declined to share additional information with BoF.
In a note sent to clients, analysts at Jefferies said they believed the collection would be “commercially successful,” as the appetite for collaborations between sportswear and luxury houses grows.
In January, Adidas teamed up with Prada on a collection of ready-to-wear and accessories that were made from Prada’s Re-Nylon fabric. Nike’s collaboration with Louis Vuitton, designed by Virgil Abloh for his Spring/Summer 2022 collection, sold for sky-high prices at Sotheby’s in early February.
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Dissecting Luxury’s Love for Streetwear
Signs of streetwear’s importance to the luxury business model were everywhere this week, from Virgil Abloh’s last collection for Louis Vuitton to LVMH’s Aimé Leon Dore deal to Bally’s appointment of Rhuigi Villaseñor.
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.
Southern cities like Nashville, Charleston and Atlanta are seeing an influx of tourists and residents, bringing with them brand and influencer attention.
With flagship brand Gucci turning a corner and the French group’s smaller brands still surging ahead, chairman François-Henri Pinault laid out a roadmap for Kering’s next chapter.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.