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Gucci Teaming up with Balenciaga for Next Collection: Market Reports

Alessandro Michele, Gucci's creative director. Courtesy of BFA/Matteo Prandoni.

Joan Kennedy

12 April 2021

According to Italian market reports, creative director Alessandro Michele collaborated with Balenciaga (which is also owned by Kering) and its creative director, Demna Gvasalia on Gucci’s newest collection. The Kering-owned Italian luxury brand is set to reveal the collection, called Aria, through a series of short films on Thursday, April 15. The collection will be Gucci’s first in 2021, its centennial year.

Neither brand has commented on the report.

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