The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
German fashion house Hugo Boss on Thursday said it expected 2023 sales to grow at a mid-single-digit percentage rate, slower than last year even as it sees sales improving in the Asia and Pacific region.
The luxury group faces tougher comparisons figures in 2023 after it rode the wave of its recent brand revamp last year, with sales rising 27 percent to €3.65 billion ($3.85 billion), as pre-announced in January.
In the Asia and Pacific region, Hugo Boss expects its 2023 sales to rise “in the teens” percentage range, against a 10 percent increase last year.
The company also sees its operating profit increasing in a range of 5 percent to 12 percent to between €350 million and €375 million, compared with €335 million in 2022. Analysts had expected an operating profit of €360 million for 2023.
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“Company investments to further strengthen products, brands, and digital expertise are expected to be more than offset by further efficiency gains,” Hugo Boss said in a statement.
It expects 2023 capital expenditures to come between €200 million and €250 million, against €191 million a year earlier.
The company’s shares were down 2.6 percent in early Frankfurt trade.
By Linda Pasquini and Anastasiia Kozlova; Editor: Milla Nissi
Learn more:
Hugo Boss CEO Daniel Grieder’s Vision For the Future of Formalwear
The State of Fashion 2023 interview: The German brand’s CEO on the post-pandemic renaissance of office wear and formalwear, with an emphasis on casualisation and comfort.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.