Next month, the American jeweller will introduce a collection of men’s rings featuring diamonds measuring up to 4.3 carats — the brand’s first solitaire rings for men, WSJ Magazine reports. 

The launch coincides with an uptick in same-sex marriages and gender fluid collections across fashion and beauty. Tiffany, which was acquired by LVMH for $15.8 billion in January, reported that women’s engagement rings made up 26 percent of its total revenue last year.