The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Later this month, the fashion house will unveil an interactive space in the Chinese fashion capital’s Power Station of Art, in a move to further engage with customers in the world’s biggest fashion market.
A growing number of brands are turning to China in a bid to boost sales as other markets struggle to recover from Covid-19. Valentino follows in the footsteps of players like Chanel, Louis Vuitton and Tiffany, which have held exhibitions and interactive experiences in Shanghai in recent years.
The project, entitled Resignify Part One: Shanghai, will aim to attract new audiences to Valentino by immersing them in its brand story and house codes under creative director Pierpaolo Piccioli. It will run from December 19 to January 17, 2021.
Serre, who grew sales by 20 percent in 2023, has been named Pitti Uomo’s next guest designer. She’s using the opportunity to show her men’s collection for the first time.
Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.