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Bottega Veneta Goes Dark on Social Media

A fashion week attendee wears Bottega Veneta shoes and a handbag. Getty Images.
A fashion week attendee wears Bottega Veneta shoes and a handbag. Getty Images. (Getty Images)

The Italian luxury brand, whose square-toe heels and padded leather clutches were among fashion’s It-products in 2020, deleted its accounts on Facebook, Instagram and Twitter on Tuesday. The move follows an exclusive presentation, called “Salon 01 London,” in December, where only a select group of high-profile celebrities were invited to view the brand’s Spring 2021 collection.

Fashion relies heavily on social media for both direct communication with consumers as well as revenue-driving advertising and marketing, making the hiatus — the duration of which is yet unknown — surprising, especially during the pandemic. It is unclear whether the brand will continue to pursue influencer marketing deals despite not having its own profile. Bottega Veneta did not immediately respond to BoF’s request for comment.

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State of Fashion 2023
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
State of Fashion 2023