The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The company, best known for its system of standardised colours used across industries, got philosophical with its two picks for the coming year, “Ultimate Gray” and “Illuminating,” a sunny yellow.
A longtime predictor of fashion trends, this year’s Pantone colours reflect pandemic-era steeliness and hope, respectively.
“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” Laurie Pressman, vice president of the Pantone Color Institute, said in a statement.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.