The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
HERZOGENAURACH, Germany — Puma has agreed a new long-term partnership with Pep Guardiola, the manager of English Premier League champions Manchester City, the German sportswear company said on Monday.
Puma signed a strategic partnership with Manchester City in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.
Puma said Guardiola would serve as a brand ambassador, endorsing Puma products on and off the pitch, and also advise the company on the development of new clothing and shoe innovations.
By Emma Thomasson; editor: Michelle Martin.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.