TAG Heuer
Why Luxury Is Warming Up to Lab-Grown Diamonds
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Can Luxury Watch Brands Grow in 2024?
Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.
Can Luxury Watch Brands Grow in 2024?
Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Frédéric Arnault’s TAG Heuer ‘Transformation’
The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF.
How Lab-Grown Diamonds Went Mainstream
Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.