The move is more about marketing than finances. But it provides a good excuse to check in how the luxury resale player is adapting in a brutal marketplace for fashion start-ups and resale platforms alike.
Vestiaire Collective will now block 30 brands including Gap, H&M and Zara from its platform, adding to an earlier ban on Boohoo and other low-priced online retailers. It’s an eco-conscious spin on a broader push upmarket by secondhand companies.
Millions of low-cost fashion products are showing up in thrift stores and on resale sites, but that’s not curbing the industry’s primary growth.
Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.
Every year, millions of tons of old clothes are shipped around the world as part of the global secondhand clothing trade. Nonprofit The Or Foundation and Vestiaire Collective are lobbying for regulation that benefits the countries where they end up.