The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Harry Styles has managed to pull off a feat that has eluded countless celebrities, despite their many attempts: Building a popular beauty brand. He’s managed to do so even while taking a backseat when it comes to running Pleasing, his lifestyle line which predominantly sells nail polish as well as skin care and sweatshirts. Since launching in November 2022, Styles has not talked much about Pleasing publicly or on social media. But, the brand, created in partnership with his stylist Harry Lambert and creative director Molly Hawkins, has generated a plugged-in community of loyalists nonetheless.
“[Celebrities] are coming out with these really full lines that have nothing to do with what they’ve been about before. Pleasing really feels like Harry … like you’re getting a piece of Harry when you buy [products],” said Priya Rao, executive editor, Business of Beauty.
Eurazeo, which invested in Pat McGrath Labs in a deal that valued the beauty brand at $1 billion in 2018, quietly sold its stake in the beauty line in 2021, BoF has learned.
Like skin care and cosmetics line before them, upstart perfume brands see a path to take market share from the category’s incumbents.
The two companies, which occupy different ends of the market, report results this week. Plus, what else to watch for in the coming days.
As frothy beauty valuations come back down to earth, a group of artist-led lines are being primed for acquisition.