The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
“There was no doubt in my mind that I was going to start another company,” Scott Sternberg tells Imran Amed, “I am an entrepreneur by birth.”
After departing Band of Outsiders in 2015, the acclaimed contemporary menswear label he established from scratch, the entrepreneur returns to the fashion industry with a new venture: direct-to-consumer brand Entireworld.
It began as a concept of a scalable, profitable brand that could reach more people than Band of Outsiders did. Going direct-to-consumer and streamlining the supply chain allowed Sternberg to focus a holistic approach to customers and media, which reaches audiences without the large-scale events and fashion shows that Band of Outsiders was known for.
He describes his learnings from Band of Outsiders as essential to creating Entireworld's message and content strategy. "I'm trying to create a meaningful brand, that has legs and is going to be around for a while and that people really love," says Sternberg.
ADVERTISEMENT
In the latest episode of Inside Fashion, the entrepreneur talks to Imran Amed about his evolution at label Band of Outsiders, the reasoning behind building a direct-to-consumer business from scratch, and the importance of physical retail in a mobile-first world. Read BoF's exclusive interview and watch the video here.
To subscribe to the BoF Podcast please follow this link.
Subscribe to BoF Professional for unlimited access to BoF articles, plus exclusive benefits for members.
To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.