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BoF Professional Exclusive

What’s a Store For?

9 April 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

What’s a Store For?

The pandemic is pushing retailers to think harder about the purpose of physical stores in today’s world.
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BoF Professional Exclusive

To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum

2 April 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum

After a Brooklyn company sold 666 pairs of customised Nike Air Max 97s as ‘Satan Shoes’ in collaboration with queer rapper Lil Nas X, the sportswear giant sued to protect its brand. Was it the right move?
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BoF Professional Exclusive

Can Fashion Keep Up Its Geopolitical Balancing Act?

26 March 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

Can Fashion Keep Up Its Geopolitical Balancing Act?

H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.
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BoF Professional Exclusive

NFTs for Fashion: Fad or Opportunity?

19 March 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

NFTs for Fashion: Fad or Opportunity?

A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?
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BoF Professional Exclusive

Resale or Rental: Where Should Brands Place Their Bets?

5 March 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

Resale or Rental: Where Should Brands Place Their Bets?

This week, luxury titans Kering and Ralph Lauren signalled growing interest in new ‘sharing economy’ consumption models.
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BoF Professional Exclusive

Condé Nast Can Learn From Netflix

26 February 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

Condé Nast Can Learn From Netflix

In a global world where local tastes still matter, the publisher of Vogue should be careful not to dictate too much of its content strategy from New York and London.
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BoF Professional Exclusive

From West to East: Recentering the Fashion World

19 February 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

From West to East: Recentering the Fashion World

This week, Uniqlo’s Japanese owner Fast Retailing became the world’s most valuable fashion company, a reflection of just how much the pandemic is recentering the global fashion sector from the United States and Europe to Asia.
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BoF Professional Exclusive

Can Big Luxury Build New Fashion Brands?

12 February 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

Can Big Luxury Build New Fashion Brands?

LVMH’s decision to pull the plug on the Fenty fashion label it launched with Rihanna only two years ago underscored just how elusive start-up success has been for Europe’s big luxury groups.
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BoF Professional Exclusive

Amazon Fashion After Jeff Bezos

5 February 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

Amazon Fashion After Jeff Bezos

This week, Amazon founder Jeff Bezos said he would step down as chief executive, passing the baton to top lieutenant Andy Jassy. What does the internet giant’s new CEO mean for its fashion strategy?
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BoF Professional Exclusive

The Great British Retail Restructuring

29 January 2021 • By Vikram Alexei Kansara

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BoF Professional Exclusive

The Great British Retail Restructuring

Online players in the UK are poised to acquire the intellectual property and websites of some of the country’s most venerable retailers in a dramatic changing of the guard that signals just how much the pandemic will reconfigure the fashion sector.
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