E.L.F. Cosmetics
Latest News & Analysis
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
The Business of Beauty Haul of Fame: Personally Victimised by Regina George
Will SponCon work if you’re a Mean Girl?
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.