e.l.f.

Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.

Speed, innovation, hero brands and young shoppers prove to be top levers in this week earnings.

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.

E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.

The purchase of the high-growth indie label marks the company’s first M&A deal since 2020.