Fenty Beauty

In 2017, the launch of Rihanna’s ground-breaking Fenty Beauty forced the beauty industry into unflattering light. Shade inclusivity was supposed to become table stakes, but in many ways, the industry is backsliding.

As we head into the new year, a look at what The Business of Beauty has its eye on.

A Gen Alpha beauty disruptor is coming.

Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.

Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.