The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Facebook Inc.’s Instagram is adding new shopping tools, like letting people search for products using an image, as it expands e-commerce offerings
On Wednesday, Instagram announced a new feature to bring the growing e-commerce “drop” trend to the platform. The feature, located inside the Shop
Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
Facebook chief executive Mark Zuckerberg said on Tuesday that the company will build new features starting with Instagram for content creators to