In launching its new hair care line, the brand is highlighting its inclusion of an ingredient — sulphates — that its “clean” competitors say they do not use.

The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.

The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?