" Co -founder Kevin Systrom contacted her to ask if she'd be interested in working with him."

" Co -founder Kevin Systrom on truth, scale, and influencers."

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.

The leading luxury groups are missing out on the kind of value creation happening at companies like Farfetch, which is building the fashion industry of the future.

This week, Huda Beauty appoints Nathalie Kristo as US president, while Kevin Systrom and Mike Krieger depart the photo-sharing app.