A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.

The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.

The designer is plotting his growth plans carefully after a summer of industry accolades, A-list celebrity dressing and spiking interest in Black designers.

In luxury’s biggest and most profitable category, the path to success is narrower than before. Which styles are selling and why?

This week, Gucci launched a partnership with The RealReal, betting that the rewards of engaging with the second-hand market outweigh the risks.

This week, the stylist is American Vogue’s latest editorial addition, while Abloh joins the nonprofit's board of governors.

The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.

With the brand’s second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market.