From security checkpoints to spiking hotel prices, fashion brands are struggling to plan for the upcoming men’s and haute couture fashion weeks — and separate fact from fiction — in the lead-up to the 2024 Summer Games.

What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.

Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.

The heartbeat of the industry returns to work on Monday — but at what cost?

A live discussion and audience Q&A on what it takes to help brands manage their image and reach consumers.

As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.

The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.

While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.