Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
The heartbeat of the industry returns to work on Monday — but at what cost?
A live discussion and audience Q&A on what it takes to help brands manage their image and reach consumers.
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
There’s no science to 'going viral' in fashion, but these strategies will help cut through the media noise — even if you're on a budget.
Luxury house are popping up at lesser-known events on the art circuit to burnish their brands and connect with clients.
As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.
As fine jewellery continues to move in a more fashion-focused, trend-based direction, fledgling brands face fresh challenges.
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
After 20 years in business, the beloved temple of Parisian cool announced it will close its doors in December. BoF spoke to a handful of industry insiders to gauge their reactions.