Companies aiming to maintain a tight hold on brand perception must reckon with the fact that those who feel they’ve been wronged are now empowered. Instead of covering up, brands must actually do better.
Apple's former chief design officer sat down with Hermès Artistic Director Pierre-Alexis Dumas in a kickoff to the French luxury house’s year of 'Innovation in the Making.'
With a line-up of utilitarian pieces done mostly in exquisite leathers with metal detailing, Nadège Vanhee-Cybulski delivered her best show since the start of her tenure.
As the 'nose' of Hermès and one of the most revered perfumers in the world, Christine Nagel has built her career on technical ability and a willingness to take creative risks. Here, she shares her career advice and insights on the inner workings of the scent industry.
Nadège Vanhee-Cybulski has been struggling to nail her signature at the revered French luxury house. She may have found it.
The collection of sporty pieces made for one of Nadège Vanhee-Cybulski’s strongest showings for the French luxury house.
"It has always been about trying to make beautiful objects that are relevant to the world we live in."
"It will include a commission program, for which a French photographer will be sponsored to produce a project in the United States, followed by an
John Lobb has been producing shoes in the English town of Northampton since the mid-19th century. Now, the revered shoemaker is set to grow. But how do you scale a brand with a business model rooted in traditional craft?
Answers to our Pop Quiz, which covers Victoria Beckham, Hermès, J.Crew, and more.
How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Victoria Beckham, Hermès, J.Crew, and more.
How does a company that proudly eschews the usual means of generating desirability remain the most desirable luxury brand in the world?