Luxury sneaker brand Golden Goose is investing $1.3 million in an R&D tie-up with Milanese materials manufacturer Coronet.

The Italian brand occupies a lucrative niche with its distressed Americana-style trainers. Now, CEO Silvia Campara is betting on a strategy rooted in ‘co-creation’ to take the brand to new heights.

Current owner Carlyle aimed for bids valuing the Italian sneaker brand at no less than €1.2 billion, per sources.