Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.

BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.

The group, which also owns Michael Kors and Jimmy Choo, said it expects third-quarter revenue of $1.53 billion, below analysts' average estimate of $1.60 billion.

Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.

Brands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong Kong and a trade war with the US.

Actress Yang Mi said she’ll stop all work with the luxury brand after a controversy erupted online over a T-shirt design that listed Hong Kong and Macau as countries.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.