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Puma Upbeat for 2019 as New Styles Prove Popular

Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.
Selena Gomez for Puma | Source: Courtesy
By
  • Reuters

HERZOGENAURACH, Germany – German sportswear firm Puma forecast another year of fast sales and profit growth on Thursday after it reported strong quarterly results helped by demand for its chunky RS-X shoes and Cali sneakers marketed by singer Selena Gomez.

Fourth-quarter sales rose a currency-adjusted 20 percent to €1.226 billion ($1.38 billion), beating analyst consensus for €1.17 billion, while operating profit came in at €38 million, versus analyst forecasts for €39 million.

Puma said it expects sales to rise by about a currency-adjusted 10 percent in 2019 and operating profit of between €395 million and €415 million, while it is on track to meet a target for an operating margin of 10 percent by 2021/22.

Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Gomez, Rihanna and rap mogul Jay-Z.

By Alexander Huebner and Emma Thomasson; editor: Thomas Seythal.

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