The former Disney star’s brand has seen increasing popularity thanks to social media platforms like TikTok and Instagram.

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

Kering sold its stake in the German sportswear company for approximately $772 million.

The Covid-19 crisis has made going it alone even harder for high-potential young labels. Brand platforms offer cash and critical operational support.

Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

While others are abandoning New York Fashion Week, designer Catherine Holstein is using the platform to her advantage, one of the many ways she stands out in a competitive luxury market.

The beauty conglomerate, which just purchased a 51 percent stake in Kylie Cosmetics, wants big brands like Calvin Klein and CoverGirl to join the “clean” beauty movement.