Anyone Can Now 'Invest' In a Rolex or Birkin. But Should They?
Apps like Rally and Otis have formed with similar missions of 'democratising' the art world through co-ownership and investment. Offering users the chance to invest in 'cultural artefacts,' however, may be risky.
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.