default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Ferragamo Appoints New Marketing Head Amid Management Restructuring

It has appointed former fashion magazine journalist Riccardo Vannetti as its new chief marketing officer as the group pushes ahead with a management facelift.
Riccardo Vannetti, chief marketing officer at Salvatore Ferragamo | Source: Courtesy
By
  • Reuters

MILAN, Italy — Italy's Salvatore Ferragamo said on Thursday it had appointed former fashion magazine journalist Riccardo Vannetti as its new chief marketing officer as the luxury group pushes ahead with a management facelift.

The group's former chief executive, Eraldo Poletto, left the company in March at a time when the group is trying to freshen the look of its products to appeal to younger customers.

Reuters reported on Tuesday that the head of marketing and communications of the Florence-based group, Antonio Burrello, was leaving.

Ferragamo said the appointment of Vannetti "has the aim to strengthen the managerial structure."

Since the departure of Poletto, Chairman Ferruccio Ferragamo has taken over as interim chief executive and in April a former Gucci executive was appointed as general manager of the company.

By Giulia Segreti; Editor: Edmund Blair.

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The BoF Sustainability Masterclass Series
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The BoF Sustainability Masterclass Series