Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Ralph Lauren Sees up to $70 Million Coronavirus Sales Hit

The luxury goods maker has temporarily closed two thirds of its China stores due to the epidemic.
Ralph Lauren store | Source: Shutterstock
By
  • Reuters

NEW YORK, United States — Ralph Lauren Corp said on Thursday it expects a $55 million to $70 million hit to its fourth-quarter sales in Asia from the coronavirus outbreak in China.

Shares of the company fell 3 percent to $120.01 in premarket.

About two-thirds of Ralph Lauren's 110 stores in China have been temporarily closed over the past week, the luxury goods maker said.

Supply chain disruptions in China could also impact a small portion of fourth-quarter orders globally, Ralph Lauren said.

ADVERTISEMENT

The company, which derives about 4 percent of its total revenue from China, said the outbreak could also result in a $35 million to $45 million hit to its operating income in Asia.

The epidemic, which has claimed more than 1,300 lives and infected hundreds of thousands, has forced retailers, including Capri Holdings, Nike, Gucci-owner Kering, to shut stores or limit working hours in China.

Luxury goods makers like Canada Goose and Burberry have also predicted a hit to their sales and profit because of the outbreak.

By Arunima Kumar; editor: Ramakrishnan M.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The Other Side of Hedi Slimane

The designer has always been an arch perfectionist, a quality that has been central to his success but which clashes with the demands on creative directors today, writes Imran Amed.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024