The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Ralph Lauren Corp said on Thursday it expects a $55 million to $70 million hit to its fourth-quarter sales in Asia from the coronavirus outbreak in China.
Shares of the company fell 3 percent to $120.01 in premarket.
About two-thirds of Ralph Lauren's 110 stores in China have been temporarily closed over the past week, the luxury goods maker said.
Supply chain disruptions in China could also impact a small portion of fourth-quarter orders globally, Ralph Lauren said.
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The company, which derives about 4 percent of its total revenue from China, said the outbreak could also result in a $35 million to $45 million hit to its operating income in Asia.
The epidemic, which has claimed more than 1,300 lives and infected hundreds of thousands, has forced retailers, including Capri Holdings, Nike, Gucci-owner Kering, to shut stores or limit working hours in China.
Luxury goods makers like Canada Goose and Burberry have also predicted a hit to their sales and profit because of the outbreak.
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The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.