default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Versace Said to Drop Fendi Collaboration at Secret Second Show

Donatella Versace has teamed up with Silvia Venturini Fendi and Kim Jones on a collection set to be revealed Sunday, according to sources.
Kim Jones and Donatella Versace arrive at the Met Gala afterparty in 2019.
Kim Jones and Donatella Versace posed together at the Met Gala afterparty in 2019. Getty.

MILAN — Fendace? Versendi? Either way, Milan Fashion Week has a new hot ticket.

Versace, the Milanese fashion brand owned by Michael Kors parent Capri Holdings is getting ready to reveal a collaboration with Rome-based Fendi, according to people familiar with the matter who declined to be identified as the project is still under wraps.

Yesterday, Versace sent out a cryptic gold-and-white “save the date” — signed by creative director and former owner Donatella Versace — to a small group of fashion insiders inviting them to a Sunday event, although her runway show was still scheduled for its slot two days earlier, sparking whispers of a second, secret show.

Now, we know what’s behind the buzz: Donatella has been working with both of LVMH-owned Fendi’s creative directors, Silvia Venturini Fendi and Kim Jones, on a line set to be revealed at the Sunday event.

Rumours have swirled for months about a collaboration between Donatella Versace, Kim Jones and Kim Kardashian West, fuelled by a July post to Kardashian West’s Instagram account showing the three together with the caption “LEGENDS!!!” But the mega-influencer’s connection to the collection to be unveiled on Sunday could not be confirmed.

Representatives for Versace and Fendi had no comment.

The move comes as Versace seeks to scale up its business following its sale for $2.1 billion to Capri in 2018, and as Fendi tries to ramp up attention on its new artistic director for womenswear, Kim Jones.

While collaborations more often entail big brands teaming up with smaller labels in order to rejuvenate their client bases and generate buzz, crossovers between two major companies also seem to be on the rise.

Gucci “hacked” fellow Kering stablemate Balenciaga this spring with Gucci designer Alessandro Michele raiding the Balenciaga archives for references and creating a new mash-up monogram. In return, Balenciaga designer Demna Gvasalia “hacked” Gucci. Last winter, Gucci also teamed up with outerwear giant The North Face.

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholder’s documentation guaranteeing BoF’s complete editorial independence.

Related Articles:

Can Versace Grow a Business as Big as Its Brand?

Versace Bets on New Signature Pattern

What Makes Kim Jones Run

Alessandro Michele: ‘I Don’t Want to Be Bored by Myself’




© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
Provide insight and analysis on fashion’s most powerful luxury brands.

This week LVMH will report results, and executives may offer clues about its megabrands’ next steps under new leadership. That plus what else to watch for this week.



From Prada to Dior, fashion’s embrace of Korean pop stars is going into overdrive as brands look to Asian consumers to fuel growth.


Please join us on Thursday, January 26 at 16:00 GMT / 11:00 EST for our next #BoFLIVE as BoF’s Diana Lee and Rawan Maki, along with Giorgio Sarné, chief executive of Stuart Weitzman, and Rachel Makar, director of accessories at StockX, discuss how designer footwear is evolving alongside the tastes of shoe shoppers.


view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand