The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Google Inc. plans to unveil a "buy" button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the Web company moves deeper into online commerce.
The tool, which will let users purchase items from Google’s search results pages, is “imminent,” Chief Business Officer Omid Kordestani said at a Re/code conference in Rancho Palos Verdes, California. The Wall Street Journal reported earlier this month the company would introduce buy buttons, citing people familiar with the matter.
Google is looking for new ways to keep users on its services as it seeks to boost sales. The company is under growing pressure from Amazon and other e-commerce companies as consumers increasingly shop for items on the Web without going through Google’s search service.
By Brad Stone, Brian Womack; editors: Jillian Ward, Reed Stevenson, Andrew Pollack.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The fashion PR company is buying the London-based consultancy and production agency.