The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Google Inc. plans to unveil a "buy" button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the Web company moves deeper into online commerce.
The tool, which will let users purchase items from Google’s search results pages, is “imminent,” Chief Business Officer Omid Kordestani said at a Re/code conference in Rancho Palos Verdes, California. The Wall Street Journal reported earlier this month the company would introduce buy buttons, citing people familiar with the matter.
Google is looking for new ways to keep users on its services as it seeks to boost sales. The company is under growing pressure from Amazon and other e-commerce companies as consumers increasingly shop for items on the Web without going through Google’s search service.
By Brad Stone, Brian Womack; editors: Jillian Ward, Reed Stevenson, Andrew Pollack.
After over a decade in business, the brand will now only be known as “Simkhai” in an effort to appeal to international audiences
Alo Yoga has become a fashion favourite for its wellness-centric approach to athleisure. With Lululemon seeing sales growth slow, the Los Angeles-based Alo may have an opening.
The brand’s latest celebrity stunt serves as another example of how it is wielding star power beyond its famous founder.
BoF Careers provides essential sector insights for fashion professionals in marketing this month, to help you decode fashion’s marketing landscape.