The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Levi Strauss & Co., fresh off its $623 million initial public offering, is already facing calls for change from one shareholder.
PETA, the animal-rights organisation, said it purchased the minimum number of shares needed to be able to submit shareholder resolutions and speak at Levi’s annual meetings.
PETA is targeting the cow skins that Levi’s uses to make the iconic brown patches that are sewed onto the backsides of its pants. The organisation is calling on Levi’s to use vegan leather patches, which don’t come from an animal.
“PETA is heading to Levi’s boardroom to urge the company to stop peddling these patches, which cause cows immense pain and suffering,” PETA President Ingrid Newkirk said in a statement.
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This is a tactic that PETA has used before. In 2017, it planned to become one of Canada Goose’s first shareholders ahead of the coat company’s IPO. The organisation has called for the coatmaker to stop using fur and down.
By Jordyn Holman; editors: Anne Riley Moffat, Jonathan Roeder and Lisa Wolfson.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.