THE CHEAT SHEET

What Will Raf Simons Bring to Prada?

Miuccia Prada and Raf Simons, the co-creative directors of Prada | Source: Courtesy

• Milan Fashion Week runs Sept. 22-28
• Most big brands  – other than Gucci and Bottega Veneta – are on the schedule, including many physical shows
• Prada will digitally show its first collection co-designed by Miuccia Prada and Raf Simons 

The Bottom Line: Prada is likely a better fit for Simons than his last gig. Where Calvin Klein was banking Simons would lead a creative and commercial resurgence, Prada's multi-year turnaround had already begun to bear fruit before his arrival. 

TikTok Avoids a Ban, But Not WeChat 

The Trump administration is pressuring TikTok owner ByteDance to sell the social media platform | Source: Shutterstock

• President Donald Trump approved a deal to sell part of TikTok to Oracle and Walmart, narrowly averting an order to remove the platorm from app stores starting Sunday
• A previously announced ban on WeChat within the US remains in place, however
• WeChat is not widely used in the US, though it is the leading way Western fashion brands reach consumers in China

TikTok, along with its 10-second makeup transformations and Gucci challenges, came within hours of being banned in the US this weekend. The Trump administration had ordered a ban on US downloads of the popular app, only to reverse course shortly before the deadline. Going forward, Oracle and Walmart will be minority owners in a new company called TikTok Global, with Oracle hosting US user data, a key point of concern. Walmart, meanwhile, gets a leg up in reaching Gen Z customers; it says it will bring "retail capabilities" to the app.

The WeChat ban, overshadowed amid the TikTok drama, theoretically remains in place, though the app appeared to still be available in Apple's store Sunday morning. WeChat's fate may be more consequential for fashion in the long run. Sales by Western brands in the US via the service are minimal, but the app is all-important for reaching consumers in China itself. With US-China tensions continuing to worsen, it's not hard to imagine scenarios that do interfere with international commerce.

The Bottom Line: Sunday's bans only apply in America, but they inject fresh uncertainty into how the industry should approach its fastest-growing market.

Fashion Faces Pressure to Protect Garment Workers

Garment workers in Bangladesh | Source: Getty Images

• Labour rights groups are launching a petition calling on brands to make public commitments to better protect garment workers
• The six demands include commitments from brands to ensure garment workers' wages are paid in full, sign enforceable contracts and provide transparent supply chain data
• The petition marks the second phase of the months-long #payup campaign, which has succeeded in pressuring companies to pay for cancelled orders during the pandemic

For months brands and retailers have been dogged by a hashtag they'd rather not deal with: a call to #payup for orders cancelled or delayed as a result of the coronavirus crisis. The sudden pullback from manufacturers as the fashion world attempted a panicked response to the pandemic has caused havoc down the supply chain, leaving many garment workers facing a grim reality of missed wages, unemployment and destitution. The campaign has been unusually successful. Its organiser, advocacy group Remake, estimates it unlocked around $22 billion globally. Brands including Gap, Levi's and Primark have made commitments in response to its efforts. 

The Bottom Line: The campaign to pay for cancelled orders was a success, but in some ways, it was easier for brands to capitulate on a one-off response to a fast-moving crisis. Forcing change on problems that have dogged supply chains for decades will be a longer, more difficult fight.

-Sarah Kent contributed this item

SUNDAY READING

Professional Exclusives You May Have Missed: 

• Is it game over for China's grey market sellers?
• The banned app driving fashion sales from Moscow to Tehran
• Brands turn to unusual sponsors for fashion week
• In London, emerging designers face a critical season
• Fashion's greenwashing problem begins with bad data
• Peter Do says "no" to the industry playbook
• How fashion's sustainability targets measure up
• The new world of indie media

The Week Ahead wants to hear from you! Send tips, suggestions, complaints and compliments to brian.baskin@businessoffashion.com. 

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