The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The British luxury brand has something of an on-again, off-again relationship with its beauty line. In 2013, the company brought fragrance operations in-house and launched a cosmetics line, with celebrity makeup artist Wendy Rowe at the helm. Just a few years later in 2017, the license changed hands again, with Coty taking the reins.
Until now, Coty has predominantly focussed on fragrance for Burberry, with scents like Burberry “Her” performing well. A new foundation range launched in March.
Now, the once-popular cosmetics line is back in a bigger way. New products include the Beyond Wear Perfecting Matte Foundation with “Trench Protect” Technology, which the company says is inspired by the fabric of the iconic Burberry trench coat, as well as the new Burberry Kisses, a lip product.
Learn more:
ADVERTISEMENT
For Celebrity Beauty Brands, a Cloudy Future
E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
What had once been a nimble, innovative company, became slow-moving and cautious causing it to miss out on what is now a strong beauty market because it retreated precisely when rivals went all in.
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.