The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
After igniting fan speculation when he filled a “perfume and cosmetics” trademark in the UK for Pleased As Holdings Ltd. in late May, Harry Styles is officially launching beauty brand. The musician announced the launch of Pleasing, his first business venture, in the winter issue of Dazed, where he appears on the cover. Pleasing, whose first Instagram post went live early this morning already has 754k followers. The brand’s nail polish and serums are available for pre-order today. Pleasing will release more products in the future, with a drop-style format, according to Dazed.
Styles joins the ranks of other celebrities turned beauty entrepreneurs including Rihanna, Kylie Jenner, Kim Kardashian and Jennifer Lopez.
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In August, the brand began teasing the launch of its three upcoming scents, Closeness, Rivulets and Bright, Hot, with peel-off fragrance strip samples in customers’ e-commerce orders. The scents, which will launch in October, were made in partnership with natural fragrance maker Robertet.
The French beauty retailer announced Thursday that Jean-André Rougeot, Sephora North America’s chief executive and president, will retire in April 2024.
A spot backstage was once the most coveted position at New York Fashion Week for makeup artists-turned-brand founders, but creatives like Katie Jane Hughes, Donni Davy and Danessa Myricks are now focused on celebrities, consumers and social media.