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LVMH Partners With Textile Recycling Start-Up

Bernard Arnault, chief executive of LVMH.
The LVMH chairman said, “It’s not our objective to sell virtual sneakers for 10 euros,” contrasting with rival Gucci’s bullish approach. (Shutterstock)

The French luxury giant said Thursday a number of its maisons will work with Weturn, a one-year-old company that processes deadstock, offcuts and unsold products into new yarns and fabrics. The partnership is part of LVMH’s new suite of sustainability commitments and comes as fashion brands in France are preparing for a ban on the destruction of unsold goods that is set to come into effect in January.

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