The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Kingham has a decade of experience at the luxury e-tailer, having worked as its international womenswear buyer and later fashion and buying director. In the newly created role, she will “define and lead the fashion point of view” for the retailer to better engage with its customers around the world, the company said in a statement.
Kingham will report to Elizabeth von der Goltz, who was named chief commercial officer last month in a series of C-suite appointments made by the company’s new chief executive Ajay Kavan.
High-end fashion companies weathered decades-high inflation better than other industries for most of last year as affluent shoppers dipped into pandemic savings, but persistently increasing prices have now prompted even high-end spenders to stem their splurging on designer labels.
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While the campaign doesn’t yet feature products designed by Lee, the release signals Burberry is getting a complete creative overhaul under the stewardship of Yorkshire-born designer and new CEO Jonathan Akeroyd.
The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.