default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Mulberry to Resell Old Bags on Vestiaire Collective

Mulberry Spring 2021 campaign. Mulberry.
Mulberry Spring 2021 campaign. Mulberry.

The British accessories brand is the second label to join Vestiaire Collective’s ‘Brand Approved’ programme, where brands solicit pre-owned items from its top customers and resell them on the platform.

The new partnership expands on Mulberry’s own in-house resale service, called ‘Mulberry Exchange,’ which launched last February, allowing customers to exchange pre-worn Mulberry items for store credit, or purchase second-hand pieces that have been authenticated and restored by the brand. Mulberry follows in the footsteps of Alexander McQueen, which inked a similar tie-up with Vestiaire Collective when the programme first debuted in February.

Luxury interest in the resale market is mounting, as the fast-growing space becomes an increasingly attractive bet for brands wanting to tout sustainability credentials while tapping new revenue streams and building relationships with a new pool of consumers. The secondary fashion sector is expected to grow 15 to 20 percent each year through 2025, according to Boston Consulting Group.

Last week, McQueen parent Kering acquired a 5 percent stake in Vestiaire Collective, potentially opening the door for more labels within the Kering portfolio to list secondhand inventory on the platform. Last October, Gucci, another of Kering’s brands, inked a partnership with The RealReal.

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
Provide insight and analysis on fashion’s most powerful luxury brands.

In the long run, luxury brands that lean into timeless products consistently outperform their more fashion-driven peers, writes Pierre Mallevays.




This week LVMH will report results, and executives may offer clues about its megabrands’ next steps under new leadership. That plus what else to watch for this week.


view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand